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GQ Cover Story: The Business of Being Beyoncé Knowles-Carter

Klaudia//September 10, 2024
In GQ’s October cover story, the artist talks business, legacy, art, and family: “It’s not about being perfect. It’s about being revolutionary.”


Beyoncé is breaking out.

Midway through Cowboy Carter, her eighth and most recent studio album, released this past spring, a voice makes the project’s mission statement plain over blaring alarms and a thunderous beat—declaring the concept of genre to be a sense of confinement for those artists whose creativity is too wide-ranging to fit in a neat box. All before Beyoncé herself saunters in comparing herself to Thanos, the Marvel villain known for seeking precious stones of mystical power to claim as his own and assemble into one unified superpower.

There may not be an accompanying music video, but the lyrics conjure a potent visual: Beyoncé, armed with a bedazzled gauntlet, breaking down every stultifying wall, label, or box the industry ever tried to put her in across her 30-year career.

It’s a theme that applies to much of what Beyoncé has been up to for the past decade or so, especially in the last couple of years: a mission of reclamation, recentering Blackness in spaces where our influence has since been de-emphasized, whether in rodeo, on the great American plains, or on sweaty ballroom dance floors.

Moët Hennessy and Beyoncé Launch Groundbreaking New Whisky - SirDavis

Klaudia//August 22, 2024
Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.


This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.

"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," says SirDavis Founder Beyoncé Knowles-Carter. "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."

Beyoncé Covers W's First-Ever Digital Issue

Klaudia//March 30, 2024
Beyoncé is the ultimate American cowboy.

Now, before anyone starts airin’ their lungs, the proof is right there in her blazing displays of bravura, burn-the-breeze grit, and unprecedented levels of Southern swag. This is, after all, the woman who turned keeping a bottle of hot sauce in her purse into a political battle cry.

Like any true cowboy, she is always on the search for new frontiers. At this point, it’s clear she drinks upstream from the pop herd. Despite having never released a music video for “TEXAS HOLD ’EM” or performed it live, the song is currently topping Billboard’s Hot Country Songs, making her the first Black female artist to reach the No. 1 spot.

She performs with the reckless abandon of the best rodeo roughstock twisters onstage, capturing audiences as if they were something that’s got to be roped in a hurry before they get away. Two thirds into her three-part RENAISSANCE opus, we’ve already witnessed her ride a silver horse named Reneigh while suspended in the air above tens of thousands of fans to close out a world tour for Act I, and grab the Super Bowl by the horns to drop “TEXAS HOLD ’EM” and “16 CARRIAGES,” the first two singles of Act II.


Beyonce shares message about "Cowboy Carter"

Klaudia//March 19, 2024
Beyonce shared a message about her upcoming album "Cowboy Carter".


"Today marks the 10-day countdown until the release of act ii. Thank you from the bottom of my heart to all of the supporters of TEXAS HOLD ‘EM and 16 CARRIAGES. I feel honored to be the first Black woman with the number one single on the Hot Country Songs chart. That would not have happened without the outpouring of support from each and every one of you. My hope is that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant.

This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.

The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work.

Beyoncé Officially Announces New Album Title as Act II: Cowboy Carter

Klaudia//March 13, 2024
Beyoncé announced the title of her forthcoming, country album. Having previously teased that she was going to release a country music project and the next phase of her acclaimed 2022 album Renaissance on March 29, she officially revealed that it’s called Act II: Cowboy Carter.

The pop superstar shared the title by simply adding the title and release date to her Instagram bio and posting a shot of a saddle with a red, white and blue sash that reads “Cowboy Carter” on her Instagram Story.

In the image, it’s as if the metallic, disco-esque saddle that Queen Bey rides on the cover of Renaissance is transforming into a western one — signaling her artistic transition.

The image is also displayed front and center on Beyoncé’s website. The Shop section of her site where fans can pre-order merchandise and the new record also reveals alternate artwork to feature close-up photos of the Grammy winner’s face as she wears a black cowboy hat, has a white snake over her eye and her hair done up in a blonde, feathered cut and braids.


Beyoncé on the cover of CR Fashion Book Spring/Summer 2024

Klaudia//March 1, 2024
Beyoncé is back⁠. ⁠

At the dawn of a new Renaissance, Beyoncé is gearing up for her next evolution, one that reaffirms her unparalleled influence with an audacious ascent to new limits. ”So many things have changed in the past decade,” she says. ⁠ ⁠

Ten years after first covering CR in 2014 and hot on the heels of her act ii and newly-launched hair-care line Cécred, the inimitable global superstar returns to the pages of CR Fashion Book with Carine Roitfeld and JAWARA in honor of her next big move.




Beyonce on the launch of Cécred

Klaudia//February 22, 2024
Beyonce posted about the launch of Cécred on her Instagram:

"Hair and the deeply personal story it plays in life has always been sacred to me. Haircare is a ritual that feeds the soul and I’m so excited to share it with you. Exclusively available at cecred.com"

The singer also shared a message on the Cécred website:

"I grew up sweeping hair in my mother's salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred."

Essence Cover Story: Beyoncé, The Boss

Klaudia//February 19, 2024
Beyoncé Knowles-Carter wears quite a few hats. She juggles life as a married mother of three with being the greatest living entertainer—two undertakings that are brain- and body-bending separately, and nearly inconceivable when combined. Her pointed manicures are the needle under which global interest spins. One hip bounce, one social post, one brand mention: That’s all it takes to send the public into orbit. She’s mentor, mountain, and muse—every woman and every woman. Over the years she’s launched multiple ventures, including House of Deréon, Parkwood Entertainment, BeyGOOD and IVY PARK. Her latest undertaking has technically been on the burner since her youth—but more tangibly since 2018. It branches from her family’s generational focus on hair, taking root in the idea of self-care as ritual. She first teased the project in May 2023 via Instagram, where fans assumed the sprays and pumps before her were filled with self-made hair elixirs. She, and all involved, have been characteristically mum about the offering—until now.


“Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.” In Beyoncé’s formative years, Ms. Tina was a hairdresser who owned and operated her own salon. She says her career in cosmetology is but a continuation of what Black people have done for ages. “In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” she explains. “I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.”