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The Future of Whisky Is Here.

SirDavis is now available in stores and online.

SirDavis.com

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.

This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.

"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," says SirDavis Founder Beyoncé Knowles-Carter. "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."

I updated our gallery with some older photos.

Queen Bey herself was reportedly in New Jersey recently, and it wasn't for a sold out concert. Instead, she was spotted in Nutley filming an alleged commercial for Levi's Jeans.

Here is everything we know about Beyoncé's recent visit to New Jersey and her potential collab with Levi's Jeans.

Rumors that Beyoncé was in town first started floating on Wednesday when pop culture media and news company Pop Crave posted on X, formerly Twitter, "Beyoncé is reportedly filming something in Nutley, New Jersey."

The post has since gathered over 617,000 views and 140 replies. Many of the replies consisted of other X users posting their theories about the "Texas Hold 'Em" singer's reason for dropping by the Garden State.

"Like a music video?" asked one respondent.

"Cowboy Carter visuals," said another.

One X user replied, "Be calm, it's just a Levi's Jeans commercial."

Before winning gold at the women's artistic gymnastics all-around final on Thursday, Aug. 1, Simone Biles received a sweet tribute from Beyoncé. The singer proudly narrated a video chronicling Biles' road to the 2024 Olympic Games for NBC. Watch the new Beyoncé-narrated Simone Biles commercial below.

Beyonce presents the athletes of Team USA in “Cowboy Carter” fashion ahead of the 2024 Paris Olympic Games.

On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions, bringing the network’s total to 30 Lions through the Festival.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.”

I updated the gallery with missing pictures taken by Mason Poole and official Renaissance World Tour shots.

In the gallery you'll find new promotional photos for "Cowboy Carter", CD and vinyl artwork for the album and new advertisements in various cities around the world. Also, watch an unboxing video for the blue vinyl below.

This ain’t Texas, but New York City is gearing up for Beyoncé’s Cowboy Carter release.

A number of major NYC art museums were seen with a display projected onto the front that reads, “This ain’t a country album. This is a ‘Beyoncé’ album,” as shared in photos posted by ARTnews. Among the museums with the projected ad include the Guggenheim Museum, Whitney Museum, New Museum and Museum of Arts and Design. Bey also posted a photo of the Guggenheim’s coordinates to her Instagram Story on Wednesday night (March 20).

However, in a statement to ARTNews, the Guggenheim “was not informed about and did not authorize this activation. However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”

The Whitney also noted to Billboard, “We wish Beyoncé well with her album, and look forward to seeing her at the Whitney Biennial soon.”

The Museum of Arts and Design mirrored the statement, sharing with Billboard, “While the Museum of Arts and Design (MAD) was not involved in the activation, we are thrilled to see Beyoncé shining a light on the importance of museums in the cultural landscape. Her influence undoubtedly opens doors for even more people to explore and appreciate Black creativity, such as pioneering textile artist Sonya Clark, whose comprehensive survey, ‘Sonya Clark: We Are Other,’ opens this weekend at MAD.”

Billboard has reached out to Beyoncé’s team for more information.

More promotional photos for Act II have been released online. Also, "Texas Hold 'Em" billboards started appearing in cities around the world.

Beyonce posted behind the scenes photos from the "Can't B Broken" Verizon commercial.

After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial on Sunday to announce that she would soon be releasing new music.

In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey” and a presidential “BOTUS.”

Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.

It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the sound and look of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.

“Texas Hold ’Em” begins with rapid-plucked guitar and moves into a stomping beat, with Beyoncé rhyming “Texas” and “Lexus” and singing lines like, “It’s a real live boogie and a real live hoedown.” On “16 Carriages,” an epic ballad, the guitars swell with organ-loud percussion as Beyoncé sings about looking back at a life after losing innocence “at an early age.”

The visuals for both picture Beyoncé in cowboy hats — a feature of last year’s Renaissance World Tour and Beyoncé’s continued style signature, as seen last week at the Grammy Awards.

In the gallery you'll find more behind the scenes photos from the "Lose Yourself in Love" commercial.

Individuality. Joy. Self-expression. Shot on a rare 65mm camera, the LOSE YOURSELF IN LOVE anthem film is inspired by the iconic Studio 54-era of New York City. Set to “SUMMER RENAISSANCE,” the finale to Beyoncé’s latest globally lauded album, RENAISSANCE, the film is an homage to the joy of being one’s unapologetic self.

Following the July release of juggernaut album Renaissance, the superstar stars in Tiffany & Co.’s newest campaign, “Lose Yourself In Love.”

As part of the announcement, Bey posted a video clip soundtracked to the album closer, “Summer Renaissance,” that showcases various pieces of Tiffany & Co.’s jewelry collections.

But it’s only a hint of what is to come. The luxury jewelry company confirmed in a press release that a film centered around “Summer Renaissance” will launch in October 2022 and that it “embodies the carefree, joyous spirit of the album as a whole.”

“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé of the campaign.

Helmed by three-time Grammy-winning music video director Mark Romanek, the “Summer Renaissance” film is inspired by New York City’s Studio 54 era. Choreography is by Emmy-nominated artist Fatima Robinson.

“Lose Yourself In Love” champions the joy of being one’s unapologetic self and is a call to embrace the power of possibility.

Beyonce is featured in the new campaign for the 2022 Tiffany & Co. Lock Collection.

An intimate look behind-the-scenes at the making of ABOUT LOVE.

Check out the latest promotional photos for Ivy Heart.

Ivy Park keeps posting new promotional pictures for IVY HEART with Beyonce.